American Dirt

So why does Target fit so snugly and meekly into this large mixed-use shell? A Google Street View of the North Glebe Road entrance reveals a more conventional approach to the doorway that 95% of the customer base most likely uses, but only slightly more conventional. It’s still a radical departure from Target’s longstanding tradition of building bulky beige blocks in middle-class communities with a trade area of at least 35,000 people nearby.

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