Monocle Magazine

This year’s Carnival festivities in Brazil are tipped to generate R$14.48bn (€2.32bn) in revenue and welcome 1.42 million tourists from abroad, both figures up 4 per cent on 2025. With these sorts of gains up for grabs, Brazil’s major cities have been turning up the heat in their bids to host the biggest and best Carnival – and attract the greatest share of the 50 million or so partygoers who turn out across the country.

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