The Overhead Wire Daily | January 17th, 2024

Seoul South Korea is piloting a ‘climate card’ that allows unlimited transit trips for $47 a month to boost ridership after pandemic drops. Another $2 gets you unlimited bike share trips as well. They hope to boost transit ridership with the card which is a pretty amazing deal when you think about it.

But it also reminds me of an item we shared at the end of last year from Seattle where a lot of local businesses were buying tickets for employees. With low cost multi-use cards and employer purchase programs that promote transit use, agencies can get low cost transportation options to residents. Of course we need good service to entice people too, but there are multiple angles to approach the current ridership challenges.